Launched in 2004 by two brothers: Laurent and Arik Bitton, Parisian brand Iro has become well known for its slouchy staples in luxurious fabrics and dangerously sexy pieces that are so Roitfeld-esque. It is a beloved staple in Europe with the ultimate seal of approval via a personal order from Kate Moss. Just the sort of French dressing you want to order.
The Spring/Summer 2013 collection is full of laid-back, chic staples in a bright, Spring-friendly palette of pink, lemon, green and white.